Emergency Risk Communication

Risk & Crisis Communication
Online Course
2.5 hours
University of Washington
Northwest PERLC
Emergency Public Information and Warning

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Imagine waking up and hearing about a crisis unfolding in your area. Your phone starts ringing nonstop with reporters seeking information, and Twitter and Facebook newsfeeds are full of speculation. You're still trying to sort out what has happened and cope with your own emotional reactions. Are you and your organization prepared? When a public health emergency arises, communication with the public and the media presents unique challenges. People are highly emotional. They want to know what happened and who is responsible. Most importantly, people want to know what they can do to protect themselves and their loved ones. Yet the unexpected and chaotic nature of emergencies often makes it difficult to answer the public and the media’s demand for information and reassurance. In this 2.5 hour course, you’ll learn how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis.

Learning Objectives: 
  • Describe common reactions exhibited by the public during public health emergencies and explain how they affect communications
  • Explain fundamental principles of effective risk communication
  • Identify effective communication strategies that can be used during public health emergencies
  • Communicate with the news media more effectively during public health emergencies
  • Work with the community more effectively during periods of heightened emotion
  • Participate in planning processes that can help your organization be better prepared for communicating during an emergency
PHEP Capabilities: 
Community Preparedness
Emergency Public Information and Warning
Information Sharing