Using Facebook: Creating Pages for Emergency Management and Public Health Organizations

Risk & Crisis Communication
Online Course
1 hour
Texas A&M University
Training and Education Collaborative PERLC

Internet-based applications known as “social media” enable people to interact and share information through media that were non-existent or widely unavailable 15 years ago. Social media sites rank as the fourth most popular source to access emergency information. Social media applications such as Twitter and Facebook were vital tools to share information during the Japan earthquake in 2011. The Federal Emergency Management Agency has recently released reports that encourage emergency management officials to use social media as a pathway to disseminate messages, create two-way information exchanges, and understand and follow up on communication that is happening within the community.

Learning Objectives: 
  • Define social media
  • Identify six steps to set up a Facebook page
  • Locate recent examples of Facebook use
  • Identify uses of Facebook in emergency response
PHEP Capabilities: 
Emergency Public Information and Warning