Risk Communication for Community Health Centers

Risk & Crisis Communication
Online Course
2 hours
University at Albany, SUNY
New York-New Jersey PERLC

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Risk Communication is a science-based approach for communicating effectively in high concern, high stress, emotionally charged or controversial situations. This course provides an overview of the principles and practices of risk communication and practica

Learning Objectives: 
  • Describe risk and crisis communication goals, principles, target audiences, techniques, and tools for high stress/high concern situations
  • Describe why emotions and values often take precedence over logic and fact in an emergency, and how to address these issues by using well-tested risk communication principles
  • Describe the steps in creating risk and crisis communication message maps
  • Describe what makes a good messenger
  • Describe steps to take when working with small groups, community gatherings, or the media
PHEP Capabilities: 
Emergency Public Information and Warning